a gift of some kind to offer potential leads

 

There will be people who are attracted to your content and consume it, but aren't ready to hire you yet. And if you don't have a system for staying in touch with them until they are ready, you're leaving money on the table. That's where your autoresponder comes in---you can use it to build a list of leads that you can keep in touch with.

It's helpful to have a gift of some kind to offer potential leads, so they get on your list. Called a "freebie" or "lead magnet", this is a small piece of content that your audience wants and needs so much that they are willing to give you their email address, knowing that you will be sending them more content.

The lead magnet leads them to an email series that you have on your autoresponder. These emails educate your leads more about the problem they face and how you can help them solve it. Your autoresponder email series leads to an enrollment conversation, a free consultation or "discovery call," where you enroll them into your coaching program.

This system also may include using ads to re-target people who clicked on your links to encourage them to connect with you.

Social media marketing system

A necessary part of lead generation is marketing on social media. It's a whole system in itself! You will need to make social media posts, which include content and graphics, to distribute to the platforms you are using. Part of this system involves having a regular time for engaging with people on social media who are potential clients. You will have to do more market research to find out where to find your ideal leads on social media.